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Baby Loss Awareness Week

What is Baby Loss Awareness Week?

Baby Loss Awareness Week happens every year between 9th and 15th October. It is an opportunity to raise awareness of baby loss and campaign for the provision of better bereavement care.

The final day of the week, 15th October, is International Pregnancy and Infant Loss Awareness Day. This is marked by the #GlobalWaveOfLight where families across the world light candles to commemorate the lives of their babies and share memories of the all too brief time they had together.

The aims

Supported by an alliance of over 100 charities, and united by the pink and blue ribbon (see below), the week has three key aims:

💗 Remembrance
💙 Raising awareness
💗 Driving change

Together we care

This year's theme is 'together we care' with a focus on wellbeing and how to care for yourself and/or the people around you when experiencing grief. Here are some wellbeing resources that are free to download.

A friend's toolkit

NEW FOR 2024

Supporting a friend, loved one, colleague, or neighbour whose baby has died can bring a rollercoaster of emotions and questions. Our friend’s toolkit will put your support into context and normalise your experience. It will help you to help your friend when they need it most- one ‘tool’ at a time.  

We start each tool written from the bereaved person’s perspective “Dear friend…” , helping us to learn how we might be able to support them more fully.  

Read more

You can help to ensure that bereaved families receive the support they need for as long as they need it. Just £9 could pay for a support package to be sent to a bereaved family, giving advice, sharing experiences from other bereaved parents and signposting to where they can get further support.

1. Shop our remembrance merchandise

Browse our beautiful range of remembrance gifts or buy this BLAW pin badge to show your support throughout the week.

Buy now

2. Light a candle

As part of the Wave of Light on 15th October, light a candle in memory of a loved one and share a photo and message on our dedication page. You can also make a donation in your loved one's name.

Light a candle

3. Hold a Little Stars Walk

Light up a life by bringing friends and family together for a twilight walk with LED candle lanterns, in memory of someone special.

Find out more

4. Set up a memorial tribute fund

Click below to set up a tribute fund in memory of your loved one. It's a special way of sharing memories while raising vital funds for The Lullaby Trust at the same time.

Create a tribute fund

5. Ask your MP to act

This Baby Loss Awareness Week, you can show that care creates change by asking your MP to speak up on baby loss. Your MP works for you and their job is to amplify your voice and care about the issues that matter to you.

By getting MPs involved, we can show that together we care, and that care creates change.

MPs who understand why pregnancy and baby loss matter can help us hold the government to account on issues such as maternity safety, inequality and mental health.

Take two minutes to ask your new MP to speak up about baby loss.

Message your MP

I want to help

Bereavement support:
0808 802 6868
Information & advice:
0808 802 6869