Safer Sleep Week 2025
10th - 16th March 2025
Safer Sleep Week is The Lullaby Trust’s national awareness campaign targeting anyone looking after a young baby. It aims to raise awareness of sudden infant death syndrome (SIDS) and the simple advice that reduces the risk of it occurring.
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What is Safer Sleep Week?
We know that greater awareness of safer sleep leads to a decrease in the numbers of babies dying.
Sadly around 3 babies a week still die from SIDS and if all parents were aware of safer sleep advice many lives could be saved. Around 700,000 babies are born every year in the UK and we need to continue to reach out to all new parents with our life-saving messages.
Safer Sleep Week 2025 will focus on what baby sleep should look like, versus when you may want to seek advice. We'll also bust the common myths that we see online surrounding baby sleep, and support you with ways to help when you're feeling sleep deprived.
Get Involved
We’d love you to get involved with Safer Sleep Week! Here are some of the common ways people join in:
- Displaying our posters to raise awareness
- Fundraising (register below and we can support you!)
- ‘Liking’ and sharing our social media content
- Posting about #SaferSleepWeek on social media
- Signing up to be a Lullaby GEM (Gives Every Month), to help us reach as many families as possible with our life-saving safer sleep advice
- Hold a Pyjama Day in your local nursery or childcare group
Register your Safer Sleep Week activity
If you’re going to be collecting donations or holding a fundraising event, please register your event so that we can support you.
For professionals
We have put together a number of resources for professionals ahead of Safer Sleep Week 2025. With you by our side, we can reach more families to raise awareness of safer sleep. Download the below resources to help us keep babies safe, and empower families with trusted information.
- Sleep cycles poster – This poster explains baby sleep patterns from birth through to 12-months-old.
- True and false cards – This resource contains true and false cards that you can ask parents and carers to sort through into piles of true or false.
- Airways card – This easy read card explains how sleeping positions can affect a baby’s ability to breathe.
- Safer sleep card – This easy read card summarises the basics of safer sleep – a must-know for every parent and carer.
Contact us
We'll be releasing resources to help you take part in Safer Sleep Week over the coming months. But for more information, or for press enquiries, please email the Income and Engagement Team: communications@lullabytrust.org.uk
