Baby Loss Awareness Week

Baby Loss Awareness Week is an annual, national awareness week. Baby Loss Awareness Week 2026 is from 9 - 15 October. It's an opportunity to raise awareness of baby loss and campaign for better bereavement care and support.

An older hand holding a photo of a baby. The photo is polaroid, looks dated and is of a baby in hospital after birth. There are blurred photos scattered in the background.

What is Baby Loss Awareness Week?

Baby Loss Awareness Week happens every year between 9th and 15th October. We raise awareness of baby loss and the services available for support.

The final day of the week, 15th October, is International Pregnancy and Infant Loss Awareness Day. This is marked by the #GlobalWaveOfLight where families across the world light candles to commemorate the lives of their babies, and share memories of the all too brief time they had together.

The aims of Baby Loss Awareness Week:

United by the blue and pink ribbon, we work with an alliance of over 100 charities to:

Remember
Raise awareness
Drive change

How you can support Baby Loss Awareness Week

Remember a loved one, and help bereaved families receive the support they need for as long as they need it by:

Baby Loss Awareness pin badge, a ribbon with blue and pink detail.

1. Shop our remembrance merchandise

Browse our beautiful range of remembrance gifts or buy the Baby Loss Awareness Week pin badge to show your support.

Remembrance gifts

A person has lit a candle and they are holding it in one hand, and holding their other hand above the candle which is in a glass jar. In the blurred background, you can see another candle on a windowsil.

2. Light a candle

As part of the Wave of Light on 15th October, light a candle in memory of a loved one and share a photo and message on our dedication page. You can also make a donation in your loved one's name.

Light a candle

A group of people all holding light up lanterns together. It is dark and the lanterns are lighting up a warm white, through the moon and star shaped holes.

3. Hold a Little Stars Walk

Light up a life by bringing friends and family together for a twilight walk with LED candle lanterns, in memory of someone special.

Little Stars Walk

Laptop screen showing the Much Loved website on The Lullaby Trust's page. It says 'Remember your loved one'.

4. Set up a memorial tribute fund

Click below to set up a tribute fund in memory of your loved one. It's a special way of sharing memories while raising vital funds for The Lullaby Trust at the same time.

A Lullaby Memorial

Two young women in Lullaby Trust t-shirts hold buckets to collect money in a London Underground station

5. Volunteer at a bucket collection

Volunteer on Wednesday 14 October 2026 for a two hour session at London Bridge station. Email [email protected] if you're interested.

Email us to learn more

We’re only a phonecall, message, or email away

In 2026, we're discussing how everyone grieves differently, so bereavement support looks different for everyone. We'll meet you where you're at.

Two people's hands clutching each other over the table.

Experiences of grief

Looking at some of the common feelings and experiences of grief.

Mother multitasking while her baby sleeps peacefully in her arms, speaking on the phone with a thoughtful expression. the quiet balance between caring for a sleeping newborn and handling daily responsibilities

Baby safety helpline

Speak with a baby safety expert. If you have questions about keeping a baby safe, such as safer sleep or infection prevention, we’re here to help.

Get in touch

A black woman is sitting in a dark room, with the light from her phone shining on her face. She is crouched at the end of her bed. She looks sad, as though she's been crying.

WhatsApp bereavement support

Our WhatsApp support offers a calm, confidential space for anyone over 18 to connect directly with a Bereavement Support Advisor.

A group of people are supporting one another. They are different ages and from different backgrounds. One is pushing a wheel chair, and another has an arm around another person. It has a supportive feel.

A friend's toolkit

Supporting a loved one whose baby has died can bring a rollercoaster of emotions and questions. Our friend’s toolkit will help you help your loved one - one 'tool' at a time.

A friend’s toolkit

You can support families through their darkest days

Just £9 could pay for a support package to be sent to a bereaved family, giving advice, sharing experiences from other bereaved parents and signposting to where they can get further support.

I want to donate I need bereavement support

Other campaigns

Infection Prevention Week

Infection Prevention Week is all about raising awareness of how we can all keep babies safe from infection.

Infection Prevention Week

Safer Sleep Week

Safer Sleep Week is our national awareness campaign targeting anyone looking after a young baby. We raise awareness of sudden infant death syndrome (SIDS) and life-saving safer sleep advice.

Safer Sleep Week

Gigi grins brightly wearing a yellow dress. Her image is surrounded by illustrated lavender.

Campaign for Gigi

Gigi was killed whilst in nursery care. The nursery worker responsible has been convicted of manslaughter. But Gigi's story is not just about one individual, it's about a system that failed her.