Media guidance
We've developed guidance for media professionals when covering SIDS-related stories.
We can support with a variety of press queries, so please get in touch if you’d like to speak with an expert in our team. We can support with:
CEO
Public Health Engagement Manager
Chair of Scientific Advisory Group
Scientific Advisory Group
Trustee
Scientific Advisory Group
We may be able to offer other spokespeople from our Scientific Advisory Group and Grants Committee. Please get in touch if you’d like to discuss further.
The Lullaby Trust exists to keep babies safe and to keep grieving families supported. We do this by funding life-saving research, empowering families with expert baby safety advice and supporting families through grief.
babies die from SIDS every year in the UK
of SIDS happen in the first six months of life
babies' lives saved since our Back to Sleep campaign in 1991
the rate of SIDS has reduced by 81%
If you work in the media, get in touch with The Lullaby Trust's press and media team. Let's keep babies safe and keep grieving families supported.
We've developed guidance for media professionals when covering SIDS-related stories.
We’re here to support brands and the media on how to select images that encourage safer sleep, and ultimately save babies’ lives.
We're constantly reviewing the latest data on SIDS and sudden and unexpected deaths in babies and infants. Get the most up-to-date statistics at The Lullaby Trust.
Stories from those who have experienced the death of a baby or young child, and have bravely chosen to share their experiences to help others.
We're here to keep babies safe and keep grieving families supported. If you have a press query that might help us raise awareness together, we want to hear from you.
Last week the Office for National Statistics (ONS) released figures showing the initial rates of sudden infant death syndrome (SIDS) for the UK in 2024 as well as the revised rate for 2023.
Some of our latest research reveals that parents and carers face pressure when they have set boundaries around touching and kissing their babies.
Baby Loss Awareness Week raises awareness of baby loss and the support available.